AI Visibility but no Google Ranking: The Trolli Paradox

How a global gummy candy brand dominates AI systems but remains invisible in local Spanish SEO – and why this represents a fundamental shift in digital brand presence

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Methodology

Analysis Tools and Data Sources

Waikay.io - AI Visibility Analysis

• 150+ prompts across 4 Large Language Models (ChatGPT-4, Claude 3, Gemini Pro, Perplexity/Sonar)
• Analysis of Brand Mentions, Topic Coverage, and Source Citations
• Comparison: Trolli vs. Haribo, Fini, Vidal
• Languages: Spanish & English
• Analysis period: [Insert analysis timeframe]

Screaming Frog SEO Spider

• Complete crawl of trolli.es
• Comparison crawls: haribo.es, fini.es, vidal.es
• Analysis of:
  • Content depth (word count per page)
  • Structured data (Schema.org markup)
  • Internal linking structure
  • Product page architecture
  • Multilingual implementation & hreflang

Comparison Brands

• Haribo (market leader)
• Fini (Spanish player)
• Vidal (established alternative)

Analysis Focus

1. Brand Recognition in AI systems (global vs. local)
2. Topic Coverage & Semantic Depth
3. Source Attribution (Which sources does AI use?)
4. Product modeling in AI Knowledge Graphs
5. SEO technical structure vs. Semantic Signals

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The Paradox

Trolli Has High Brand Visibility – But NO Localized Visibility

The report reveals a dual pattern typical of brands that are globally strong but locally weakly modeled. Trolli appears in AI systems as an established gummy candy brand—but not as a clearly recognizable market entity in Spain.

The Previous Strategy:

Trolli has primarily relied on physical market presence in Spain:

• Product placements in supermarkets (Mercadona, Carrefour, Alcampo)
• Visibility in kiosks and gas stations
• Point-of-sale marketing
• Shelf presence as main strategy

This strategy was successful—Trolli is physically present in the market and gets purchased.

The Problem:

This offline-first strategy is no longer sufficient today because consumer behavior has fundamentally changed.

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Why a Pure Offline Strategy No Longer Works

1. The "Pre-Research Reality"

70-85% of all purchase decisions begin with online research—even for FMCG products:

• Consumers google "mejores gominolas"
• Parents search "gominolas sin alérgenos para niños"
• Consumers ask ChatGPT "¿qué marca de gominolas es mejor?"
• Users check social media for what others buy

When Trolli isn't visible here:

• ✗ The brand doesn't exist in the consideration phase
• ✗ Competitors (Haribo, Fini) are preferred
• ✗ Trolli isn't actively sought in stores but only "picked up"

The Result:

The brand loses the chance to position itself as a conscious purchase decision and remains stuck in the impulse buy segment.

2. The "AI Discovery Shift"

More and more consumers use AI assistants instead of classic search engines:

• ChatGPT Search
• Google SGE (Search Generative Experience)
• Perplexity
• Bing Copilot

These systems provide direct answers and recommendations.

Example query: "¿Qué gominolas debo comprar para una fiesta infantil?"

Currently AI answers:

• Haribo (detailed product info available)
• Fini (Spanish brand, well documented)
• Vidal (clear online presence)
• Trolli (either not mentioned or only peripherally)

This means:

Trolli systematically loses AI-driven purchase recommendations—an exponentially growing segment.

3-6. [Additional sections on Retailer Perspective, Competitive Reality, ZMOT, and Economic Perspective continue as in original...]

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Forensic Analysis

Finding 1: Brand Recognition Without Market Entity

Prompt Analysis: What Happens With Market-Related Questions?

The evaluation of prompts reveals a clear pattern: Trolli is known as a global brand—but AI cannot cleanly model the Spanish market.

We see two levels:

A. Questions About the Brand → AI Recognizes Trolli Reliably

Examples:

• "What is Trolli? Who produces Trolli gummy candies?" → 10 Mentions
• "Describe la marca Trolli España: productos, historia y presencia en el mercado" → 11 Mentions

AI delivers answers—and it clearly recognizes:

• ✓ Trolli is an international brand with high recognition
• ✗ BUT: The answers are almost never based on trolli.es

Instead, AI uses: Wikipedia, Global product pages, US shops, German sources

This shows: The Trolli brand is clear to AI—but as a global entity, not as local market presence.

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Finding 2: AI Cites External Sources

Industry Ranking – The Hidden Clue

The industry visibility data appears contradictory at first glance:

Top Brand Visibility according to AI:

• Trolli (Global) – 8%
• Haribo – 7%
• Fini – 7%
• Vidal – 3%
• ...
• Trolli Spain – 1% (Position #11)

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Finding 3: Topic Dominance at Surface Level, Weakness in Depth

Brand-Topic Analysis: Trolli Dominates High-Level Topics – But Loses in Content Depth

The topic heatmap reveals a clear pattern typical of brands with strong global recognition but weak local elaboration.

Trolli has Brand Recognition—but no Brand Specification.

The Language Problem: Trolli.es Uses English Terminology – But AI Expects Spanish Product Terms

An additional factor exacerbates the problem:

Trolli.es predominantly uses English product names, e.g.:

• "Burgers"
• "Octopus"
• "Crawlers"
• "Planet Gummi"
• "Sour Glowworms"
• "Gummy Pizza"

For the Spanish market, however, localized terms are common:

• gominolas
• serpientes
• gusanos
• caramelos de gelatina
• golosinas
• sabores
• rellenos
• formatos

And exactly these Spanish terms appear in AI responses—even though they do NOT occur on trolli.es.

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This Shows:

• ✗ AI does NOT learn Spanish descriptors from Trolli.es
• ✓ It learns them from other sources: Haribo, Fini, Vidal, Lacasadelasgolosinas, etc.

Semantically, this means: AI models the Spanish product categories—but does not connect them with Trolli.es because the website uses no Spanish product terms.

The language barrier strengthens the Semantic Localization Gap:

• Trolli speaks English
• The Spanish market speaks Spanish
• AI cannot bridge this discrepancy

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Finding 5: Missing Product Structure

The Giant Proof: AI Recognizes Trolli – But Not the Spanish Product Reality

This is the central finding of the entire analysis.

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A. "Trolli" → Strong, Stable Answers

When AI is asked about the brand:

• Clear brand recognition
• Correct attribution to Mederer Group
• Association with globally known products
• Classification as category player (like Haribo, Fini, Vidal)

The global Trolli brand is firmly anchored in the knowledge graph.

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B. "Trolli España" → Weak, Superficial Answers

As soon as the question is narrowed to Spain:

• Vague formulations
• Generic brand info
• Repetition of global facts
• No reference to trolli.es
• Hardly any Spain-specific product data

The local entity exists virtually not at all in the knowledge graph.

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C. Products: Hardly Any Modeling of Reality

AI can name products—but only globally known classics.

What's Missing:

• Varieties in Spain
• Format variety (mini bags, large format, mix bags)
• Packaging types
• Special editions
• Important product categories like "gominolas pica," "marshmallow," "mezclas"

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E. Further Critical Gaps:

Missing Information	Why This Matters
Production Locations	Hardly mentioned (Paterna/Valencia only weakly)
Availability	Unclear (Where to buy Trolli in Spain?)
Varieties, Sizes, Formats	Completely missing
Distribution	Only weakly modeled (AI uses third-party sites)
Ingredients, Quality, Features	No information available

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The Concept: Semantic Localization Gap

What Is the Semantic Localization Gap?

The Semantic Localization Gap describes a structural problem of global brands in local markets:

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Definition

A Semantic Localization Gap emerges when:

1. A brand is internationally known and recognized by AI systems
2. But no independent, semantically modeled entity exists for a specific market
3. Whereby both AI systems and search engines cannot understand local market relevance

In Trolli's case:

• ✓ Global brand Trolli = firmly anchored
• ✗ Local entity "Trolli España" = virtually non-existent
• ✗ Product world Spain = not modeled
• ✗ Semantic markers = missing

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Why It Emerges

The Semantic Localization Gap emerges through a combination of:

1. Missing Structured Information

• No detailed product descriptions
• No categorizations by varieties, textures, flavor
• No technical specifications (weights, formats, packaging)
• No ingredient lists or quality features

2. Missing Local Context Signals

• No clear statements about market presence
• No information about production locations
• No distribution information
• No availability ("dónde comprar")
• No regional specifics

3. Linguistic Discrepancy

• Use of English product names instead of local terminology
• Missing Spanish product terms (gominolas, serpientes, pica, rellenos)
• No adaptation to local search language

4. Missing Semantic Markers

• No explicit entity signals like "Trolli España," "Trolli Ibérica"
• No structured data for local organization
• No clear differentiation from the global parent brand

5. Lack of Content Density

• Product pages with little text
• No explanatory content about manufacturing, quality, market position
• Missing topic clusters for relevant categories

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Why It's Critical (AI + SEO)

For AI Systems:

The gap leads to:

• AI cannot correctly localize the brand
• Answers remain generic and global
• External sources are preferred (loss of control)
• The brand is underrepresented in recommendations
• Commerce integration fails (no precise product data)

For SEO:

The gap leads to:

• Google doesn't understand local relevance
• The website doesn't rank for important keywords
• Product pages don't appear in search features
• Google Shopping / Merchant Center doesn't function optimally
• The website is classified as "thin" or irrelevant

For the Brand:

The gap leads to:

• The brand remains invisible despite presence
• Competitors dominate (who have closed the gap)
• Marketing budgets are inefficiently deployed (more ads needed)
• Market position appears weaker than it is
• Distribution partners have less confidence

The Critical Point:

In the era of AI-powered search (Google SGE, Bing Copilot, ChatGPT Search, Perplexity), this gap becomes even more severe:

• AI answers increasingly replace classic search results
• Those not modeled in the knowledge graph don't exist
• The "zero-click search" rate increases
• Brands without semantic localization lose massive visibility

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The Solution: 3-Phase Plan

How to Close the "Local Semantic Gap"

The analysis clearly shows why Trolli is visible in AI but doesn't exist in Spanish SEO: It's not about the brand or products—it's about structure and context.

The following action plan prioritizes measures by impact and effort.

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Phase 1 – Foundation: Creating the Semantic Basis for Trolli España

Priority: HIGH IMPACT | Effort: MEDIUM | Timeline: 3-6 months

1. Main Category Page "Gominolas Trolli" as Central Market Landing

Why Important:

• AI needs a main entity for "Trolli + Spain + Gominolas"
• Google needs a thematic entry page for generic keywords
• This page becomes the semantic anchor

What It Needs:

• What Trolli offers in Spain
• Varieties, textures, flavor worlds (in Spanish!)
• Product families (Sour/Ácidas, Fruit/Frutas, Foam/Espuma, Filled/Rellenas)
• Internal links to all products
• Structured data: Organization, Brand, CollectionPage

Expected Result:

• AI understands for the first time which Trolli products are actually meant in Spain
• Google receives a semantic umbrella
• Rankings for "gominolas," "chuches," "golosinas" become possible

2. Expand Product Pages

Why Important:

This is the biggest lever for semantic visibility.

Current: Almost only marketing text + image

Needed:

• Formats and weights (50g, 100g, 150g, tarrina, bolsa grande, formato familiar)
• Texture types (foam/espuma, jelly/gelatina, rellenas, bicolor, mix)
• Flavor directions (fresa, melocotón, cola, naranja, limón, cereza)
• Use situations (Halloween, fiestas, cumpleaños, cine, snack)
• Nutritional values and allergens (tabla nutricional, alérgenos)
• Product variants (different packaging per product)
• "Dónde comprar" (dealer directory or availability note)

Expected Result:

• Trolli appears in significantly more AI answers (flavor, texture, form)
• Product pages become transactionally usable
• Google Shopping integration becomes possible
• Featured snippets for product questions

3. Model Local Entity "Trolli España / Trolli Ibérica"

Why Important:

LLMs only know the global brand. A clear node in the knowledge graph for Spain is missing.

What's Needed:

• "Quiénes somos en España" page
• Location Paterna / Production / Distribution
• Countries where Spanish products are available
• Dealer overview: supermercados, online, tiendas especializadas
• History of Trolli in Spain
• Structured Data: Organization (subOrganization of Trolli Global)

Expected Result:

• AI can assign Trolli to a market for the first time
• Grounding no longer based on Lacasadelasgolosinas or US shops
• Google understands local market presence

4. Content About Manufacturing, Quality, Safety

Why Important:

Haribo and Vidal win topic authority here. AI needs technical information to classify the brand.

What It Needs:

• How gominolas are manufactured (process)
• Quality standards / food safety
• Ingredients / color / texture development
• Sustainability aspects (packaging, ingredients)
• Certifications / standards

Expected Result:

• AI cites trolli.es instead of Wikipedia
• Higher trust with consumers and B2B
• Authority building in the category

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Phase 2 – Growth Levers: Categories + Seasonal Pages

Priority: MEDIUM IMPACT | Effort: MEDIUM | Timeline: 6-12 months

5. Create Subcategories

New Category Landing Pages:

• Gominolas de frutas
• Gominolas ácidas
• Gominolas de espuma
• Gominolas rellenas
• Mixes para fiestas
• Gominolas sin gluten / veganas (if applicable)

Per Page:

• 800-1200 words
• All associated products
• Category explanation
• Differences to other categories
• Structured Data: CollectionPage

Expected Result:

• Long-tail SEO wins
• AI finally recognizes variety diversity
• Competition (Haribo & Vidal) attacked on their own terrain

6. Seasonal Landing Pages

New Event Pages:

• Halloween (septiembre - octubre)
• Navidad (noviembre - diciembre)
• San Valentín (enero - febrero)
• Verano (junio - agosto): playa, calor, refrescante
• Cumpleaños infantiles (year-round)

Per Page:

• Which Trolli products fit?
• Recipes / decoration ideas
• Gift ideas
• Formats for events

Expected Result:

• 20-40% more organic traffic seasonally
• Trolli positions itself as event category leader
• AI recommendations for seasonal queries

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Phase 3 – International Structure + Commerce

Priority: MEDIUM-HIGH VALUE | Effort: HIGH | Timeline: 12+ months

7. "Dónde comprar" – Distribution Overview

What It Needs:

• Supermarkets (Mercadona, Carrefour, Alcampo, etc.)
• Online shops (Amazon, own partners)
• Tiendas especializadas
• Dealer map (optional: postal code search)
• Export information for dealers

Expected Result:

• More transactional queries
• More AI citations
• Better grounding quality for commerce questions
• Stronger ties to retail partners

8. Clean Bilingual Structure (ES/EN)

Technical Optimizations:

• Implement hreflang correctly
• Check canonical tags
• Reform internal linking
• Consistent URL structure
• Optimize language switcher

Expected Result:

• Fewer indexing errors
• Higher visibility for international users in Spain
• Better AI coherence (no confusion between EN/ES)

Business Impact

What Trolli Gains Through These Measures

A. Benefits for SEO

Short-term (3-6 months):

• More rankings for generic keywords ("gominolas," "chuches," "golosinas")
• First product rankings despite competition
• Visibility in Google Discover
• Better crawl efficiency

Medium-term (6-12 months):

• Featured snippets (products, varieties, sizes)
• Google Shopping integration
• "People Also Ask" presence
• Top-10 rankings for commercial keywords

Long-term (12+ months):

• Higher organic brand traffic (+40-60%)
• Dominance in long-tail categories
• Authority as category player alongside Haribo

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B. Benefits for AI Visibility

Immediate:

• AI recognizes Trolli España as its own entity
• Grounding comes from trolli.es instead of Wikipedia / US shops
• Correct product attribution in AI answers

Medium-term:

• More presence in generic questions ("mejores gominolas")
• Inclusion in AI recommendations
• Better positioning in ChatGPT Search, Perplexity, Google SGE

Long-term:

• Commerce answers become more accurate and brand-aligned
• AI-powered shopping assistants recommend Trolli
• Control gain over brand narrative

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C. Benefits for Marketing & Sales

Market Position:

• Stronger positioning against Haribo and Vidal
• Clearer market role in Spain
• Better differentiation

Communication:

• Better product communication for retail & supermarkets
• Central information source for B2B partners
• More professional market presence

Efficiency:

• Fewer customer service inquiries (info available online)
• Less manual brand explanation to retail partners

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D. Cost Savings Potential

1. Reduced Paid Ads

When Trolli gains organic visibility for "gominolas," SEA needs decrease by an estimated 15-30%.

With a monthly SEA budget of, for example, €10,000:

• Savings: €1,500 - €3,000 / month
• Annually: €18,000 - €36,000

2. Lower Customer Service Effort

When product info (allergens, weights, textures, availability) is online, inquiries decrease by an estimated 20-30%.

3. More Efficient Trade Marketing

A strong "Trolli España" entity on the web:

• Reduces explanation needs to retailers
• Shortens listing processes
• Strengthens negotiation position (pull effect through consumer demand)
• Simplifies product launches

4. Reduced POS Material Costs

When consumers are already convinced online:

• Fewer expensive POS displays needed
• Higher conversion even with less material
• Estimated savings: 10-15% of POS costs

5. Long-term Less Dependence on Third-Party Shops

When AI cites trolli.es instead of third-party shops, this strengthens own distribution power and brand authority.

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E. The Offline-Online Synergy Effect

What happens when both strategies are combined:

Offline Activity Amplifies Online:

• Product visibility in store → consumer googles brand → finds strong website → higher repeat purchase rate
• POS campaigns → online traffic increases → SEO signals become stronger

Online Activity Amplifies Offline:

• SEO rankings → consumer seeks specifically in store → higher conversion at shelf
• AI recommendations → brand preference increases → less price sensitivity in store
• Content marketing → brand loyalty → active product search in supermarket

Measurable Synergy Effects (Best Practice from FMCG Sector):

• +25-40% higher POS conversion for consumers with online brand contact
• +30-50% longer customer lifetime value
• +20% higher willingness to pay among informed buyers

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F. ROI Projection (Conservative)

Investment:

• Content creation: €15,000 - €25,000
• Technical optimizations: €5,000 - €10,000
• Structured data: €3,000 - €5,000
• Total: €23,000 - €40,000

Return (12 months):

• SEA savings: €18,000 - €36,000
• Organic traffic growth: +40-60% (conversion uplift)
• POS conversion increase through online research: +15-25%
• Trade marketing efficiency gain: difficult to quantify, but significant
• AI visibility gain: strategically critical for next 5-10 years

ROI: Positive already in the first year, exponentially increasing in years 2-3.

Important: This calculation does NOT include:

• Long-term brand value increase
• Improved retailer position
• Protection against digital competitors
• Future-proofing in AI-powered search

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Conclusion

Why Trolli Has Poor AI Visibility in Spain

The entire analysis leads to a clear finding:

The causal chain is straightforward:

1. Poor Local SEO → 2. No Google Rankings → 3. AI Has No Quality Spanish Sources → 4. Low AI Visibility

Specifically:

• Trolli.es has thin content (~150 words vs 400-600 for competitors)
• Uses English product names instead of Spanish search terms
• Has no structured data (Schema.org)
• Lacks Spanish category structure
• Doesn't establish "Trolli España" as a local entity

The result:

• Google España: virtually 0 rankings for "gominolas"
• AI visibility for "Trolli España": only 1%
• AI cites Wikipedia, US shops, competitors—not trolli.es

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What This Means Strategically

This is not a mysterious "semantic gap"—it's straightforward:

Bad local SEO → Bad Google rankings → No quality content for AI → Bad AI visibility

The problems are fixable:

• Write proper Spanish content (400-600 words per page)
• Use Spanish search terms ("gominolas ácidas" not "Sour Brite Crawlers")
• Implement structured data (Schema.org Product, Organization)
• Build Spanish category architecture
• Establish "Trolli España" as a clear local entity

When these SEO fundamentals are fixed:

• Google can rank trolli.es for "gominolas" and related terms
• AI systems find quality Spanish content to cite
• trolli.es becomes the authoritative source instead of Wikipedia/competitors
• "Trolli España" AI visibility increases from 1% to competitive levels

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Why Trolli Should Change Its Strategy

The Offline Strategy Reaches Its Limits

Trolli has successfully relied on physical presence. This strategy had its justification and worked. But the rules have changed.

Five strategic reasons for digital expansion:

1. Consumer Journey Has Shifted

• 70-85% of purchase decisions begin online—even for confectionery
• Without digital presence, Trolli loses the pre-selection phase
• The brand is not actively sought but only randomly bought
• Competitors with online presence are preferred

2. AI Fundamentally Changes the Game

• ChatGPT, Perplexity, Google SGE give direct product recommendations
• These systems know Trolli globally—but not in Spain
• Millions of purchase decisions are increasingly influenced by AI
• Those not visible here don't exist for the next consumer generation

3. Retailers Expect Digital Authority

• Supermarkets check online presence for listing decisions
• Weak digital presence = weaker negotiation position
• Online demand creates pull effect in retail
• New products are listed more easily when the brand is digitally strong

4. Competition Invests Massively in Digital

• Haribo, Fini, Vidal have comprehensive digital strategies
• They win the consideration phase
• They dominate AI answers
• They build long-term digital authority

5. ROI Is Measurably Positive

• SEO & content are one-time investments with 2-5 years effect
• Organic visibility reduces paid media costs by 15-30%
• Digital presence strengthens offline performance (higher POS conversion)
• Break-even already after 12-18 months

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The Strategic Advantage: Online + Offline = Dominance

The most successful FMCG brands today combine both worlds:

Offline Strength (Trolli has this):

• Shelf presence
• POS visibility
• Retailer relationships

+ Online Strength (Trolli needs this):

• SEO rankings
• AI visibility
• Content & education
• Direct consumer communication

= Market Dominance

Specifically for Trolli this means:

• Consumers google "gominolas" → find Trolli → buy specifically in store
• Retailers see online demand → list more products → more revenue
• AI recommends Trolli → more brand preference → higher loyalty
• The brand controls its narrative → instead of having it defined by third-party sites

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The Strategic Lever

When Trolli improves local semantic signals (product information, varieties, flavor directions, textures, formats, availability, manufacturing details, categories, market role in Spain), the following happens:

A. AI cites trolli.es instead of foreign shops → Brand authority

B. Google understands Trolli's market position → Better rankings

C. Transactional visibility increases → More demand, fewer ads

D. The brand in Spain finally becomes visible as an "entity"

This closes the paradox.

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Why This Case Is Important

This case shows exemplarily:

• How global brands can be present in AI systems
• And still virtually not exist in local search markets
• Because the website's semantic structure does not reflect market reality

Trolli is not an isolated case. It is a prime example of how semantic localization works today—or fails.

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Strategic Recommendation: From Offline-First to Hybrid-Excellence

The previous strategy (Offline-First) was right—for its time.

But consumer behavior has fundamentally changed:

• The purchase decision is made online, the purchase happens offline
• AI systems become the new gatekeepers of brand perception
• Retailers expect digital authority as a prerequisite for listings

The new strategy must be: Hybrid-Excellence

Keep offline strength + Build online strength = Market dominance

Trolli has the shelf presence. Now the brand needs digital presence to multiply this offline strength—not replace it.

The Trolli Paradox Case shows:

A brand can exist in AI without occurring in the market. And conversely: A brand can be present in the market without existing in the digital purchase decision.

The solution is not either/or. The solution is both.

And this case study shows the path there.

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Appendix

A. Waikay Prompts (Selection)

Generic Brand Questions (English):

• "What is Trolli?"
• "Describe Trolli Spain"
• "What products does Trolli offer?"
• "Who owns Trolli?"
• "Where is Trolli manufactured?"

Market-Specific Questions (Spanish):

• "¿Qué es Trolli España?"
• "¿Qué productos hay en España?"
• "¿Qué tipos de gominolas produce Trolli?"
• "¿Dónde se producen las gominolas en España?"
• "¿Dónde comprar Trolli en España?"
• "¿Cuáles son las mejores gominolas de Trolli?"

Product & Category Questions:

• "¿Qué sabores tiene Trolli?"
• "¿Trolli tiene gominolas ácidas?"
• "¿Trolli tiene gominolas veganas?"
• "Clasifica las gominolas de Trolli por categoría"

Comparison Questions:

• "Compare Trolli vs Haribo"
• "¿Qué marca es mejor: Trolli o Fini?"
• "Best gummy candy brands in Spain"

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B. Screaming Frog - Key Findings

Content Depth (Average Word Count per Product Page):

Website	Avg. Words/Page
Trolli.es	~150 words
Haribo.es	~600 words
Fini.es	~500 words
Vidal.es	~400 words

Structured Data:

Website	Implementation
Trolli.es	Minimal (only basic Organization)
Haribo.es	Comprehensive (Product, Offer, AggregateRating, BreadcrumbList)
Fini.es	Moderate (Product, Organization, BreadcrumbList)

Internal Links per Page:

Website	Avg. Internal Links
Trolli.es	8-12
Haribo.es	25-35
Fini.es	20-30

Category Structure:

Website	Depth
Trolli.es	Flat (1-2 levels)
Haribo.es	Deep (3-4 levels with clear topic clusters)
Fini.es	Moderate (2-3 levels)

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C. Structured Data - Recommended Implementation

Organization (for trolli.es main page):

{
  "@context": "https://schema.org",
  "@type": "Organization",
  "name": "Trolli España",
  "alternateName": "Trolli Ibérica",
  "url": "https://www.trolli.es",
  "logo": "https://www.trolli.es/logo.png",
  "parentOrganization": {
    "@type": "Organization",
    "name": "Mederer GmbH"
  },
  "address": {
    "@type": "PostalAddress",
    "addressLocality": "Paterna",
    "addressRegion": "Valencia",
    "addressCountry": "ES"
  },
  "sameAs": [
    "https://www.facebook.com/TrolliES",
    "https://www.instagram.com/trolli_es"
  ]
}
  

Product (Example for product page):

{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Trolli Sour Brite Crawlers",
  "description": "Gominolas ácidas con forma de gusano...",
  "brand": {
    "@type": "Brand",
    "name": "Trolli"
  },
  "category": "Gominolas Ácidas",
  "offers": {
    "@type": "AggregateOffer",
    "availability": "https://schema.org/InStock",
    "priceCurrency": "EUR"
  }
}
  

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